ETISALAT is the premier telecommunications company in the Gulf.
It has been ranked as number two in terms of revenue in the entire Middle East.
Was shifted to the Internet Business Unit - EMIRATES INTERNET & MULTIMEDIA when it was formed in March 2000 as Web Copywriter and Document Specialist.


  • Working on Web Pages (Concepts & Copy) for new services and offers to be published in the company website.
  • Creating site structure, information architecture, Navigation, Screen flow charts etc.
  • Technical documentation, E-Mail Broadcasts, Manuals, Banner Advertisements and other promotional copy for Etisalat sites, Emirates Internet & Multimedia  and for the Data services section.
  • Conducting Internet research and preparation of Business reports for new Internet services.


  • Single handedly developed copy, Site structure, information architecture and screen flow documents for Etisalat, UAE Pages and other sub sites.
  • Created and edited E-Newsletter with Emirates Internet & MulTimedia news
  • In-charge of developing web copy for all products and services of the Corporation
  • In charge of developing content and help guides for various channels on the EIM Portal


v Etisalat
v Emirates Internet & Multimedia Portal site
v UAE Pages
v Etisalat at Gitex 99
v ADSL Service

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