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Find Ads below Background :
Background : MRF was a real tough account to work on. Their agency Goldwire (which I joined later) was very demanding. We looked upon MRF ads as a pain. This following ad went up and down a 20 times...all the lines that we gave being rejected. The brief was to :
"To
communicate that MRF has won all the rallies of the year
in both the Modified cars and Unmodified cars section
driving the competition into the ground.
Out of
sheer desperation, Minoo who until then had us follow strict guidelines when
writing MRF ads, asked us to freak out write wildly. This was when I crazily
wrote down an associative thought from the famous 'cash and credit' sticker in
shops (I think it goes something like this "
"You ask credit
I no give
You get mad
So I give credit
When I ask for cash
You no give
I get mad
Better you get mad."
I wrote it as
"We modify car
And run race
We win...competition goes mad
Then we unmodify car
And run race
We still win...competition gets madder !
Now this happens
year after year
....I don't remember the closing line...anyway they jumped on the idea and
modified it to a teaser sort of campaign...this was the outcome :
Click on the Ad to enlarge :
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Copyright
Cosmician
Contact : writer@emirates.net.ae