Client

Product / Service

Brief

Headline

Date

Medium / Size

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SI Construct  

This was my first headline that was approved for publication in Purple Patch.

Apartments

To communicate that Bangalore is a prime place invest in and  SI Constructions is the premium real estate agent there.

There is more to India's Garden City and Silicon Valley than flowers and computer chips.

December 94

Print - Newspaper

 -na-

Hill Country Resorts

Resorts at Kodaikanal

To communicate that Hill Country is the only resort company to open its Time Share resort on time.

If opening a Holiday Resort is like running the Olympic 100 m dash, we'd get the gold.

December 94

Print - Newspaper / Full Page

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Salem Steel

Cold-Rolled Steel

To communicate that Salem Steel has invested Rs. 630 million to give its customers better quality, lower prices and quicker delivery.

We invested Rs. 630 crores to make our customers experience a few ups and downs.

1995

Print

 
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Strawberry Stripes

Kids Nightwear

To communicate that the popular Strawberry Stripes Kids Nightwear Sale is back again !

Look Mommy ! It's Strawberry Stripes Kids Nightwear Sale. Again !

March 1995

Print- Newspaper (The Hindu)/

10 x 3

 
Click to enlarge

VGP

Teak and Shrimp farms

To communicate that VGP Teak has moved its office in Mumbai.

There are teak trees and shrimps sprouting out of …….Andheri.

March 1995

Print - Newspaper Mumbai.

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Ray Impex Trading

Video Door Phone

To communicate the features of the Video Door Phone and its security aspect.

OPTION I
Ever heard of a "two-piece" that ensures security ?

OPTION II
To keep unwanted visitors, irritating salesmen or nosy neighbours out...

1995

Print - Newspaper (The Hindu) /

  What actually got printed



Click to enlarge

MRF

Rally

To communicate that MRF has won all the rallies of the year in both the Modified cars and Unmodified cars section driving the competition into the ground.

We race modified car

We win all rallies

Competition goes crazy

 We race unmodified car

We still win all Rallies

Competition goes berserk

September
1995

Print - Newspaper (The Hindu) /

(Teaser Campaign)

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